New year, new me - right?
Chances are, your competitors are leveraging the craze around New Year resolutions, goal setting, and the overall enthusiasm that comes from a new year to run promotions to their audiences.
These time-based email campaigns usually take weeks to prepare and schedule. Don't worry, you can still run those campaigns even if you didn't plan them in advance. That's also where AI copywriting skills help you (and AI ethics).
If you want to run a successful New Year's email promotion, you need to decide if you want to run a limited-time discount or add limited-time bonuses, create a sense of urgency in your emails, personalize the sales campaign based on interests and past purchases, showcase social proof, and make it easy to purchase.
Let's have a look at how you can make that happen inside ConvertKit, my email platform of choice.
Note that these tips also work for other email platforms.
The first step is to create the actual email that goes out to your email list. Here are a few thoughts on how you can structure this sales email:
These are obviously just ideas for what can go into the email. In any case, you'll want to avoid these five mistakes in your emails.
This step is crucial and is often overlooked.
Tagging subscribers based on the links they click allows you to better guide them through the buyer journey.
In email marketing, tags are pieces of code that are inserted into an email template or campaign to track specific actions or data.
They can be used to track things like the number of opens, clicks on links, or conversions that result from an email campaign - if you aren't using them yet, you are missing out and leaving money on the table.
There are several different types of tags you can use in your campaigns and automations, including:
Inside ConvertKit, you can add automated rules easily which apply tags based on link clicks or other actions done by your subscribers.
Use cases for tags could be:
Re-engagement: Tags can be used to track the activity of inactive subscribers and send targeted emails to try and re-engage them. For example, you could use tags to track the last time a subscriber opened an email and send a targeted email to those who have not opened an email in a while.
Using the tags from Step 2, you can set up targeted campaigns that automatically follow up with the subscribers who clicked on the link to your offer but did not purchase it.
You can strike the iron while it's hot in this case and take advantage of the current state of your subscribers who are already familiar with your offer but need a little nudge to pull the trigger.
The beauty of these targeted campaigns is that they can convert extremely high.
I have just set up a new campaign a few days ago before writing this article and this is the report:
Remember that you only write those emails once and then you can plug this targeted sales campaign into various spots in your email marketing strategy.
Whenever you drive traffic to the product's landing page and your subscribers don't convert into buyers, you can funnel them through a targeted nurturing or sales campaign.
If you need help with setting up your email platform like this, have a look at my Email Superpower program. I'd love to work with you!