Are you a freelancer who is looking for more clients? If so, you're going to want to read this blog post. In it, we will share six strategies for using Jasper.ai to get more clients and create a stable cash flow for your freelancing business.
You can use Jasper.ai to create content that grows your own brand, write highly-converting cold emails, and even build a content-creation agency business. Jasper.ai is a flexible artificial intelligence platform to create content.
We'll also share some real-world examples of how Jasper.ai has helped freelancers just like you get more clients and grow their businesses.
So, what are you waiting for? Read on to learn more!
Jasper.ai is an artificial intelligence platform that helps you create content. It is built to help content creators, entrepreneurs, and (amongst others) freelancers to make their lives easier.
This AI has been trained on the world's leading copywriting frameworks to help freelancers like me and you write more compelling emails, never run out of ideas for social media content, and build our brands and businesses more efficiently.
With their "Boss Mode" feature, you can literally tell the AI what you want it to do:
These things all sound fancy, right? But if you're like me, you're wondering how Jasper.ai would help you get more freelance clients.
How on earth could an AI be able to write content that resonates with your ideal client?
How could Jasper.ai pick up your tone of voice and sell your services?
The answer is simple: by understanding what your clients want, and then writing content that speaks to their desires.
Here's how it works.
First, you need to select a template inside Jasper.ai that specifies what type of content you want to create.
It could be a headline, an email subject line, a blog post, and so on... we'll explore those templates in the next chapter.
Second, you need to give Jasper.ai a bit of context on what content to write. You need to describe what the content should be about and tell the AI who the audience is.
Here's the cool part: the content you feed into the tool doesn't have to be well-formulated or particularly thought out. It could be as simple as the following:
"This blog article shares six strategies for using Jasper.ai to get more freelancing clients and create a stable cash flow for your freelancing business. It shares real-world examples of how Jasper.ai can help a freelancer get more clients."
You might have guessed it, that's the content description I gave Jasper.ai to help me write this blog post. And as you can see, the AI was able to understand my intention and write a compelling piece of content.
So now that we know how Jasper.ai (or AI copywriting in general) works, let's explore some specific strategies on how to use this tool to get more clients for your freelancing business.
The Mere Exposure Effect says that we link things more just because we see them more often. If we see a product or service pop up in our feed multiple times, we are more likely to buy it when the time comes.
Jasper.ai can be used to help target potential clients through their social media platforms by providing content that is relevant to their needs on a regular basis. This will ensure that your name and services are at the top of their mind when they are ready to make a purchase.
For example, let’s say you’re a freelance web designer. You can use Jasper.ai to target small businesses in your area that are in need of a new website.
These business owners don't think about their website on a day-to-day basis, right? They're working on their main business and ensuring everything's running smoothly.
But if you create content on social media that explains to them how their website could drive more leads, get them more phone calls, and ultimately grow their business, then you spark their curiosity.
Jasper.ai can help you be more consistent with your social media content. It helps not just with finding ideas for posts but could even write a good part of the post for you - so that you only have to inject your tone of voice into what Jasper created.
Sign up for the free Freelance Authority Training and you'll see me walk you through the process I personally use.
Unless you're a copywriter, writing headlines, call-to-actions, and structuring your website copy is not easy for you.
I find it especially tricky to write good content for my own website, it's so much easier to do that for clients. Do you feel the same sometimes?
Yet, here are three reasons why you and I need great landing page content:
Freelancers often work hard to build the best possible websites for their clients. So hard, in fact, that their own website gets neglected.
When you have a Jasper.ai account, I recommend Boss Mode, you get access to a free course on writing excellent website copy.
It's only a 36-minute course, which is great because each lesson gets straight to the point and they don't waste your precious time.
You'll learn to use Jasper.ai templates for writing compelling headlines, turning features into benefits, adding Call-To-Actions that convert, and a lot more.
I'm usually not a big fan of using AI content exactly as it is - but you'll find that this AI tool is excellent at writing short pieces of content like these needed for a website.
You might think cold emails are dead. They're not.
For the longest time, I've shied away from sending out cold emails and relied on referrals and word-of-mouth marketing.
It's so comfortable when new leads come to you without you having to pitch them in an email. But it's also 100% outside your control how often people refer you to others.
Relying on referrals put me into dire situations and caused more sleepless nights of not knowing how to pay the bills than I'd like to imagine.
Cold email can be a solid way to reach new prospects and convert them into customers by building genuine relationships. And Jasper can help you write these emails.
Jasper can help you automate the process of writing cold emails so that you can focus on building relationships with your potential clients.
You can simply use their "Cold Email" Recipe to write highly converting and customized emails. By the way, Recipes are essentially a series of instructions you can give Jasper.ai in Boss Mode to create a specific content piece.
Granted, sending cold emails involves more than just writing the email. You also need to source leads (I use seamless.ai) and send the emails (I use lemlist). That's a topic for another blog post though.
Video marketing is a powerful way to reach potential clients. In fact, over two billion people log in to YouTube every month! (Source)
That's a lot of potential customers that you could be reaching with your videos. But it can be a challenge to know what to say in your videos and how to market them effectively. Creating a video marketing strategy is essential to success.
This is where Jasper.ai can help you create videos that will reach your target audience and help you achieve your business goals.
You can use their "YouTube Video" templates to create scripts for your videos that are optimized for YouTube's algorithm. Look at how these templates let you create the entire video script, so you only have to record it:
With these templates at hand, your video structure writes itself!
Another source to get more freelance clients obviously is SEO. When we get our websites to rank for our name, we control what potential leads see when googling us before hiring us (e.g. when they saw our social media content or our cold email).
You can also start creating content for your ideal clients.
Let's say you build websites for beauty salons, here are some topic ideas Jasper.ai just gave me for blog posts that'd be relevant to beauty salon owners:
These ideas are by no means perfect - but they're great starting points for blog articles. And I only had to give the AI the "Product Description" input (which is content I've copied and adapted from a blog for salon business owners).
After selecting an idea, you'd use the "Blog Post Outline" template to create a structure of subheadings:
You could use these structures to then go into the "Blog Post" workflow in Jasper.ai and have the AI fill in the content for you.
Coming up with these blog post ideas and blog post outline took me about 30 seconds while writing the article.
Content marketing is a great way to attract more clients because it allows you to build relationships with potential customers through the creation and distribution of valuable content.
The Jasper.ai team has created a full course on creating blog content for your customers, essentially giving you the blueprint for delivering a complete service to your freelance clients.
I've seen multiple people share their success with their content agency in the Facebook group for Jasper.ai users, it's inspiring to watch them grow their businesses and escape the roller coaster by selling content marketing retainers.
You can get the course for free if you've got a Jasper.ai account - but you'll need Boss Mode in order to implement the strategies taught.
Obviously, it's up to you to sell blog content or use the course to improve your own blogging strategy and build out your freelance authority on your personal blog.
I'm using the AI for almost any blog article - including this one.
Here's a challenge for you: have a proper read-through it and let me know if you can identify the parts that were written by Jasper and the parts that I wrote.
If you're looking for a way to get more clients, then you should definitely check out Jasper.ai.
Not only can you use the platform to create content that grows your own brand, but you can also use it to write highly-converting cold emails and even build a content-creation agency business.
Just keep in mind that any AI tool is just that - a tool.
These platforms are designed to get your creative juices going and to help you overcome writer's block.
Don't expect the content to be so good that you can directly copy and paste it into your next email or social post.
Use the generated content as a framework and starting point, then inject your own tone of voice.
You'll still be able to publish much more consistently, never run out of things to say, and build an authoritative brand around your freelance business.
Use my affiliate link for Jasper.ai and you'll get 10,000 free credits today.