Sell in your newsletter - it isn't hard...
F that, right?
We hear it all the time, yet getting more sales from our list seems incredibly difficult.
I'm not going to claim that I unlocked some secret formula to writing emails that sell like gangbusters.
There are gazillions of books on selling and self-proclaimed experts who preach like their sh*t doesn't stink... I'm not going to go down that path to convince you that I'm a sales expert.
What I do know a LOT about, though, is writing emails that don't sell.
I've been refining my email marketing strategies for over 10 years and have easily sent 1.5+ million emails in that time.
Feeling motivated and excited to send newsletters only came to me recently. Just two years ago my open rate was at 5%... Fair to say that I couldn't have cared less about my subscribers because they didn't seem to care about what I had to say.
My ego was hurt big time, I won't lie.
Yet, after reading Jocko Willink's Extreme Ownership book, something clicked with me.
How entitled was I to think that a low open rate meant people didn't care about me? I took myself for too important!
All that open rate meant was that there had to be a serious problem with deliverability and that my subject lines didn't stand out amongst the other emails in my subscriber's inboxes.
That's when I started to make changes to my email marketing strategy.
I adopted the philosophy that my emails should be more like a conversation with a friend, rather than someone trying to sell me something.
I focused on giving value and helping others without being pushy or expecting anything in return.
And it worked!
My open rate skyrocketed and has been steadily increasing ever since.
I've also seen a huge increase in sales from my email campaigns, which makes me ecstatic because it means I'm helping others solve their problems and reach their goals.
So if you're feeling frustrated about low open rates or not making enough sales with your emails, don't give up!
Recommended reading: Improve Low Open Rates In 4 Steps
Take ownership of the situation and pivot your approach.
Over time, I've discovered patterns in the emails that bombed and those that opened the doors to money pouring into my Stripe or PayPal accounts.
There are five 'sales killers' that came up over and over again...
Let's take a 30,000 feet view of what you DON'T want to do in your emails:
1) Take hitting the inbox for granted
2) Ignore the buyer's journey
3) Not personalizing your emails
4) Not testing your emails enough
5) Sending the same emails to your entire list
In my next blog posts and newsletters, I'll come back to these points every once in a while and break them down for you.
Don't feel bad if these mistakes sound familiar - or if they don't ring a bell at all.
Email marketing can be as easy or complex as you make it.
The problem is NOT how many subscribers you have but that your emails don't connect with your subscribers and don't inspire them to take action on your offers.
Over the next few weeks, we'll fix this together.